Susan Kissinger

Vera Bradley IG Feed

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Hair Food - Target

Bringing Hair Food to Market

We launched the premium-priced, nature-inspired Hair Food brand with a soup to nuts program that a highlighted the products' food-inspired ingredients and nourishing benefits. Hand-drawn chalkboards and natural woods lent a farm-to-table aesthetic to Hair Food advertising and deluxe in-store displays. What's more, we turned a food truck into a beauty truck, bringing the immersive brand experience right to our key shopper, when and where she was the most receptive to our call to "feed your hungry hair".

HAIRFOOD-EFFIE-E2-Mix

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Pantene Weather

Pantene Weather

case study video for the second year of the successful program

FANTA - HALLOWEEN

Promotional work for C-Store and Large Store formats

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Coca-Cola FIFA World Cup

Pitch work for FIFA World Cup 2018

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Vidal Sassoon - Brand redesign

winning key visual followed by a few explorations for the relaunch of VS to mass retailers

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Pantene & Target

Pantene & Target - Stronger Together

To address lagging conditioner sales, Pantene continued to evolve its restage with the #strongertogether campaign. Bringing to life the idea that just like women, shampoo + conditioner are stronger together.

To promote Pantene at Target we asked the BFF's behind the hit blog Target Does It Again to reinvigorate friendships everywhere with an Instagram hairstyle challenge giveaway.

In addition to the TDIA program we also supported stronger together with iMedia, Gmail ads and a Facebook post riving to the DVM page on Target.com we also had a Stronger Together endocarp in stores. Budget $200,000 In market 4/15-6/15

Pantene_Effie-E1

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Head & Shoulders

Examples of premium shelf tools sold in for drug channel

McDonalds & Coca-Cola YAY Days

National campaign for "Everyday Value" beverage deal. One day shoot done by Dave Slivinski of Chicago. 4 unique spots shot simultaneously in L.A.

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Coca-Cola "Fresh-to-Go" - Sam's Club

Unique creative 3D retail designs for Coca-Cola still beverages to be placed in Sam's Club Cafe as a way to promote healthier and fresh alternative complete meal solutions

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Sapphire & Salt

Brand identity & site design for luxury diamond & stone buyer as well as custom jewelry design

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Coca-Cola/Summer Ice Cold

3D retail conceptual designs/ Yeti Cooler / Interactive display

Tide pitch - concept visual

example of KV for one of the 2 pitch concepts to win the entire Tide shopper business - went on th win many more brands and led to Arc being the first go-to-market model for Laundry care

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Key Visual examples

These are samples of P&G KV's for numerous brands and programs. Something I feel strongly about as a creative leader is teaching my teams how to effectively sell a concept visually. Some are done by me, but most are done by many different creatives working for me over the years.